Lots of businesses have the option to add a blog to their website, but many do not actually use their blog to its full effect. The blog is a great tool for getting more custom to your site! Read on to find out how.
Engagement: social media makes it really easy to engage with your audience, through Facebook, Twitter or other platforms. Blogs on your site tie in nicely with the whole social media concept. A well written blog is easy to share socially, and can be shared quickly via just a single button. One share from a customer could get your site seen by a whole new audience.
Personality: your blog is a chance to show off your personality, rather than focus solely on products or services. It is a good idea to write in a fun and informal way which readers can relate to, but still interlink your products and services where necessary.