Paid Search at the End of the Road?

Paid Search at the End of the Road?

Ask most SEO experts and they will say the same thing: paid search really is not worth the money! There are easier, cheaper and more effective ways to get your site seen on Google.  Google makes a huge profit from its paid search (AdWords), something like £1,800 per SECOND. Hence it is in Google’s interest to encourage more people to opt for paid search! The alternative is the much more cost effective organic SEO route. This is where you perform…

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Why Blog on Your Website?

Why Blog on Your Website?

Lots of businesses have the option to add a blog to their website, but many do not actually use their blog to its full effect. The blog is a great tool for getting more custom to your site! Read on to find out how. Engagement: social media makes it really easy to engage with your audience, through Facebook, Twitter or other platforms. Blogs on your site tie in nicely with the whole social media concept. A well written blog is…

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Making Your Keywords Work For You

Making Your Keywords Work For You

Keywords are one of the main parts of any SEO campaign, with the right keywords making the job much easier. Keywords can be made up of different types of phrases: short tail phrases: these are single words for example, “SEO” or “SEO Packages” long tail phrases: these are generally several words, perhaps a question, for example “how much is SEO” Semantic phrases: now we use things like voice search through mobile devices, Google is gradually adding more emphasis to semantic…

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Why Businesses Need the Web

Why Businesses Need the Web

The internet is an incredibly powerful beast, much different from its early days back in the 1990s.  We now almost rely on the internet for day to day business and pleasure – businesses know this! Here are some reasons why businesses really should try to get the most out the web. Firstly, the web offers an easy way to get customers. By having a good website, which is easily found on search engines, you can easily sell products or services…

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